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The primary function of a primer in makeup application is to create a smooth base for foundation. Primers are designed to provide a layer that helps to fill in fine lines and pores, resulting in a more even surface for applying foundation. By smoothing out the skin texture, a primer enhances the application of foundation, allowing it to adhere better and providing a more flawless finish. This prepares the skin for the layering of other makeup products, improving both the look and longevity of the makeup as it helps prevent it from settling into imperfections.

The other options focus on different aspects of makeup application. Adding color to the face pertains more to foundations or blushes rather than primers. Setting makeup in place is a role served by setting powders or sprays, which come after makeup application. Highlighting cheekbones is specifically related to the use of highlighters and bronzers, rather than the functions of a primer. Each of these serves its own purpose in the overall makeup process, but creating a smooth base is distinctively the role of a primer.